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Sunset on North Captiva Island
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New commercials show why It's a Good Day in our destination
Don’t we all want good? We certainly do and that’s part of the humor from one of our two new TV spots posted above this column.
The VCB is excited to let you know that we have launched this commercial targeting couples and another targeting families (see link at the end of this column) as part of our “It’s a Good Day” marketing campaign in the following cities:
- Florida: Jacksonville, Miami, Orlando, Tampa and West Palm Beach
- Primary markets: Boston, Chicago, Cincinnati, Cleveland, Detroit, Grand Rapids, Indianapolis, Milwaukee, Minneapolis and New York
- Secondary markets: Buffalo, Columbus, Flint, Fort Wayne, Green Bay, Philadelphia, Portland, South Bend, St. Louis and Toledo
- Tertiary markets: Albany, Atlanta, Dayton, Hartford, Lansing, Louisville, Madison, Peoria, Pittsburgh and Rochester
If you’d like to take a deep dive and get a better understanding of our approach, here is a link to our Sales & Marketing Plan.
And more good news – the American Hotel & Lodging Association (AHLA) recently reported that leisure travelers will continue to drive recovery in 2022. AHLA calls 2022 the year of the “new” traveler and says bleisure travel – blending business and leisure travel – has exploded during the pandemic, representing a profound shift in consumers’ attitudes and behaviors related to travel.
Read more about this in AHLA’s 2022 State of the Hotel Industry Report.
We know everyone is busy this season, so have a great February and don't hesitate to let your friends at the VCB know how we can help you.
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Let your guests know about the Sun Saver Passport
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Partners, please remember to let your guests know about the Sun Saver Passport. The digital savings pass offers deals and experiences in the categories of dine, play, shop and sip.
Sun Saver Passport by the numbers:
- 75 partner deals
- Over 5,500 passport downloads
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Keep your guests in the loop with What To Do
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What To Do gives your guests a quick guide to weekly events in Lee County.
Be sure to display this flyer with our new QR code so everyone can have instant access, all the time.
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Rotating photos include:
- (Photo 1) Nov. 29-Dec. 1: Connect MedTech, Erin Lester, VCB, attended the meeting planner trade show in Washington, D.C. and met one-on-one with 26 meeting planners.
- (Photos 2-3) Dec. 2: Philadelphia Chapter of PCMA client event and sales calls, Betsy Bush, VCB, attended the meeting planner client event with about 150 people. She also hosted a luncheon with area HelmsBriscoe meeting planners. In Photo 3, from left, Betsy Bush, VCB; Jodi Marschhauser, Direct Travel Baltimore; Marci Glavin, HelmsBriscoe; and Tara Brown, Taylored Event Solutions.
- Dec. 15: Northstar Meetings Group-sponsored webinar, Erin Lester, VCB. There were over 460 registered attendees for "Event Trends to Watch in 2022." (no photo)
- (Photo 4) Dec. 15: Capital CVB Reps Client Holiday Event, Betsy Bush, VCB, participated in the meeting planner client event in Washington D.C. with about 365 meeting planners, including Grace Jan, Management Solutions Plus, and Samantha Shay, National Propane Gas Association.
- (Photo 5) Jan. 25: The in-person version of Florida Huddle returned for two days of appointments at the Tampa Bay Convention Center with 193 suppliers and delegates from over 24 countries. Rodney Levy, Tripster, meets with Charm Evans, VCB.
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| Dates |
Event |
Audience |
VCB representative |
| Feb. 4-6 |
Chicago Travel + Adventure Show |
Consumers & travel advisors |
Florida Travel Marketing (FTM) |
| 16-17 |
Destination Weddings, Honeymoons & Romance Digital Expo |
Travel advisors |
Jennifer Walla |
| 18-27 |
Indianapolis Boat, Sport & Travel Show |
Consumers & travel advisors |
FTM |
| 27-28 |
AAA Lehigh Valley, Pa., Vacation Expo |
Consumers & travel advisors |
FTM |
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Public relations activities
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Rotating photos include:
- (Photo 1) Jan. 27: Charlene Peters, freelance writer for Rhelm and Apple News Travel, with Annie Banion, VCB, and Kathy Thurman, guest of Peters.
- (Photo 2) Jan. 27: Tamara Pigott, VCB, guest speaker at Greater Fort Myers Chamber of Commerce luncheon.
- (Photo 3) Jan. 27: Jackie Parker, VCB, with Holger Jacobs of fvw | Travel Talk Magazine, Germany.
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Out and about with Visitor Services Tourism Ambassadors
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Tourism Ambassadors continue to take familiarization trips throughout Lee County. This is a great opportunity for them to learn about the destination and help answer questions from visitors at Southwest Florida International Airport (RSW).
We want to thank our industry partners for hosting our Tourism Ambassadors!
Rotating photos include:
- (Photo 1) Jan. 6: Sanibel Moorings Resort
- (Photos 2-3) Jan. 11: Holiday Inn Express & Suites Fort Myers Airport and HeadPinz
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PR/Communications results
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Tripadvisor recognizes Fort Myers Beach as a Best of the Best Trending Destination
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Congratulations to Fort Myers Beach for being named the No. 5 Best of the Best Trending Destination in the US in the 2022 Travelers’ Choice Awards.
Travelers’ Choice Best of the Best is their highest honor. The award identifies and ranks the very best places to go, not by a panel of judges, but by those who have actually visited the destination.
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Lee County Travel Rally, May 3
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Come have fun at Lee County Travel Rally. The event is in support of National Travel & Tourism Week and includes free admission, free food, free travel fair and exciting tourism races.
When: 4-7 p.m., Tuesday, May 3
Where: Lakes Regional Park, 7330 Gladiolus Drive, Fort Myers
Contact: Simone Behr, director of visitor services, sbehr@leegov.com
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22nd annual E Awards call for entries
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The upcoming E Awards is officially open for nominations and we want to hear about all the outstanding customer service that your staff is providing to your guests.
E Awards
When: 8-10:30 a.m. Thursday, Sept. 8
Where: Hyatt Regency Coconut Point Resort & Spa, 5001 Coconut Road, Bonita Springs
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2022 TDC meeting schedule
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Feb. 10
March 17
April 14
May 12
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June 9
July - OFF
Aug. 11
September - OFF
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2201 Second Street, Suite 600
Fort Myers, Florida 33901
Toll Free 800.237.6444 | Local 239.338.3500
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