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FOR IMMEDIATE RELEASE
May 13, 2025                                    
CONTACTS: Ray Sarracino, Jackie Parker, Miriam Dotson 239-338-3500
                                               

Explore, have fun and win prizes this summer with Parks, Points & Perks 

LEE COUNTY, Florida (U.S.A.) –The Lee County Visitor & Convention Bureau and Lee County Parks & Recreation have partnered to give local residents and visitors new ways to kick off summer fun and win great prizes.

Parks, Points & Perks is a new program to encourage exploration of area parks, beaches, preserves, recreation centers, events and much more throughout our islands, beaches and neighborhoods. Running now through May 2026, the free pass makes it easy to get outdoors and visit favorite spots or discover new adventures.

Participants have a range of family-friendly locations to visit that include Six Mile Cypress Slough Preserve and Lakes Park in Fort Myers; Dog Beach in Bonita Springs; Phillips Park in Bokeelia and Bowditch Point Park in Fort Myers Beach. In addition to parks, the pass also includes the Lehigh Acres Senior Center, Matlacha Boat Ramp and North Fort Myers Recreation Center. For the complete list visit: www.visitfortmyers.com/ParksPass. More than 30 sites are included.

“Our parks and natural resources are the gems of Lee County,” said Lee Board of County Commissioners Chairman Kevin Ruane, who also chairs the Tourist Development Council. “We are fortunate to live in an area with access to so many choices to enjoy the outdoors. It’s why visitors keep coming back to our world-class destination and residents continue to explore where we live.”

Easy sign up

  • Go to www.visitfortmyers.com/ParksPass and sign up.
  • Pass will be instantly delivered to your phone via text and email.
  • Select your location, plan a visit and start having fun.

How it works

  • Visit any location in the pass and earn 20 points when you check in.
  • Special monthly events give you the chance to add up even more points.
  • Earn rewards like a drawstring backpack, and unlock choices for memberships, parking passes or recreation center access.
  • Check in at 20 locations on the pass, and you’ll be entered for a chance to win a grand prize, a two-night stay at DoubleTree by Hilton Fort Myers at Bell Tower Shops and a Family Fun Day at Lakes Park with train tickets and gift cards for bikes, boat rentals and concessions.

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EDITOR’S NOTE: Fort Myers - Islands, Beaches and Neighborhoods includes: Sanibel Island, Captiva Island, Fort Myers Beach, Fort Myers, Bonita Springs, Estero, Cape Coral, Pine Island, Matlacha, Boca Grande & Outer Islands, North Fort Myers, Alva, Buckingham and Lehigh Acres.

Parks, Points & Perks flyer: Download here

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