FOR IMMEDIATE RELEASE June 28, 2024 CONTACTS: Ray Sarracino, Jackie Parker, Miriam Dotson 239-338-3500
What's for dinner tonight? Savor the Shore campaign returns to encourage residents to see what's cookin' at local restaurants during the off-season
LEE COUNTY, Fla. (U.S.A.) – The Lee County Visitor & Convention Bureau (VCB) is excited to bring back the “Savor the Shore” awareness campaign to encourage residents to enjoy access to local restaurants during the off-season.
The off-season is a great time for residents to escape the routine and enjoy an evening out in the Fort Myers area. Savor the Shore is happening now though through Aug. 11 and spotlights Lee County’s unique, diverse neighborhoods and restaurants.
Savor the Shore’s multimedia campaign poses the question, “What’s for dinner tonight?" and inspires locals to “See what’s cookin’!” at restaurants throughout Lee County.
Launched in the summer of 2023, Savor the Shore is part of the VCB’s efforts to help local restaurants recover from the effects of Hurricane Ian in September of 2022. The VCB is committed to supporting the tourism industry by creating awareness and encouraging locals to support hometown businesses.
The VCB is running a multi-week advocacy campaign, which includes print, social, email, radio, and television promotions. Here’s a link to two TV spots that feature all seven neighborhoods: https://www.visitfortmyers.com/lee-vcb/savor-shore-campaign#gallery.
For more information, go to leevcvb.com.
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EDITOR’S NOTE: Fort Myers - Islands, Beaches and Neighborhoods includes: Sanibel Island, Captiva Island, Fort Myers Beach, Fort Myers, Bonita Springs, Estero, Cape Coral, Pine Island, Matlacha, Boca Grande & Outer Islands, North Fort Myers, Alva, Buckingham and Lehigh Acres. For more information, go to visitfortmyers.com.
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