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Hurricane preparedness workshop set for June 5
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Florida’s hurricane season begins June 1 and ends Nov. 30. As many of our partners continue to recover from Hurricane Ian, the VCB’s workshop will focus on our 2022 experience, lessons learned and best practices to help everyone prepare for this year’s storm season.
Now is the time to plan and prepare for risks associated with hurricane season to protect your business, employees, visitors and loved ones. Please join the VCB for an interactive workshop and hear from the National Weather Service about this year’s storm predictions.
VCB Tourism Industry Partner Hurricane Workshop
When: 9-11 a.m. Monday, June 5
Where: Lee County Emergency Operations Center, Situation Room
Address: 2665 Ortiz Ave., Fort Myers
Registration deadline: Friday, June 2
National Seashell Day
As locals, we know the joy of searching through seashells to find that perfect lightning whelk or alphabet cone. These natural treasures have inspired us to dedicate June 21 to celebrate the first day of summer as well as the seashells that wash onto our shores every day of the year.
With more than 50 miles of beaches and over 400 species of seashells that often cover the white sands, there’s no other place quite like Southwest Florida for shell hunting. People come from all over the world to search for unbroken seashells on our shores. In fact, Sanibel Island is known as the “Seashell Capital of the World” because of its unique east-west orientation that brings countless seashells in pristine condition to its white-sand beaches. It’s a great time to get out and explore. visitfortmyers.com/national-seashell-day
Have a great June as we have so much to shellebrate. Thank you for all you do to make this a wonderful destination.
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Members of the VCB attended IPW 2023 in San Antonio, May 20-24, to meet with buyers and journalists and share destination updates. This U.S. Travel Association event is the leading international travel tradeshow and gives the VCB a platform to showcase the destination on a global stage.
Rotating photos include:
- (Photo 1) The VCB team: Pamela Johnson, Miriam Dotson, Zeeshan Rashid, Tamara Pigott, Brian Ososky, Charm Evans and Juliana Silva.
(Photo 2) Marwan Haddad, Westin Cape Coral Resort at Marina Village, meets with sales teams at the VCB's booth. (Photo 3) Tamara Pigott is interviewed by Eike Knall, a German radio host. - (Photo 4) Miriam Dotson sets up for desksides at the media marketplace.
- (Photo 5) Brian Ososky fields questions after a press conference.
- (Photo 6) Zeeshan Rashid shares information about the destination.
- (Photo 7) Charm Evans conducts sales meetings.
- (Photo 8) Destination press conference with Brian Ososky, Miriam Dotson and Tamara Pigott.
- (Photo 9-10) The VCB's booth at IPW
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Andrea Orsini, research intern
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The VCB welcomes Andrea Orsini as its new research intern.
She will be supporting the VCB’s tourism research efforts and will work closely with Dr. Roberta Atzori, the VCB’s research & analytics manager.
Orsini is a junior at Florida Gulf Coast University, majoring in business administration and marketing.
Originally from Venezuela, Orsini moved to Fort Myers to complete high school at First Baptist Academy of Naples.
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Her interests include sewing, playing guitar and traveling.
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June paid media placements
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As we persist through recovery phase three (April-September), we continue to invest and launch various media placements to help influence summer leisure visitation, as well as support the groups/meeting business. Here is a snapshot of our paid media placements launching in June.
Consumer:
- New York Times – podcast
- Shermans Travel – eNewsletter
- Tinybeans – email
- TripAdvisor – custom content
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Meetings, weddings, travel trade:
- Florida Society of Association Executives – print, email, digital display, page banners
- Northstar Meetings Group – social
- Northstar Travel Weekly – print, email
- Questrex – email learning course
- Recommend – eNewsletter
- eTarget – email
- Travel Market Report – email
- VAX – display
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Sun Saver has launched – get your FREE pass now
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The VCB is excited to share the relaunch of the Sun Saver Passport, a collection of mobile-exclusive discounts for visitors and locals to enjoy throughout the destination.
Sun Saver provides instant access to a variety of deals and experiences from area attractions, restaurants, and more across four categories – Dine, Play, Shop and Sip.
There is no app to download and signup is simple and 100% free for both users and industry partners. Passports are instantly delivered to phones via text and email. Sign up now to start saving!
If you are a business owner and would like your business to be included in this fun digital savings pass, please contact the VCB's Vanessa Gomez at vgomez@leegov.com.
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Local Roots farmers markets
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Sanibel Farmers Market is part of the Local Roots, which has eight farmers markets in Lee and Charlotte counties. If you're an industry partner and would like to be considered for a VCB Partner Spotlight, please contact Miriam Dotson, VCB communications manager, at mdotson@leegov.com
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Domestic sales activities
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Rotating photos include:
- (Photos 1-2) Destination Celebration Minneapolis, April 11-12: Jerry Terp, VCB, and Sandra Keneven, Westin Cape Coral Resort at Marina Village, with meeting planners, and at their show table. They conducted destination presentations to over 80 meeting planners in Minneapolis.
(Photos 3-4) Destination Celebration Kansas City, April 13-14: Jerry Terp, VCB, with meeting planners, and a look at the show floor. Destination presentations were conducted to meeting planners in Kansas City, Missouri. About 80 meeting planners attended the event. (Photo 5) D.C. Client Luncheon, April 20: Betsy Bush, VCB, hosted a client event in Washington, D.C. with meeting planners from D.C., Virginia and Maryland.
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Shellcast wins Best Podcast award
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Shellcast recently received the Best Podcast award from the Florida Municipal Communicators Association (FMCA). The podcast won for the episode on the reopening of the Sanibel Causeway. Guests included Sanibel Councilwoman Holly D. Smith and Sanibel-Captiva Chamber of Commerce President & CEO John Lai.
The FMCA is a professional network of individuals who provide communications leadership and support in Florida’s cities, towns and villages.
The host and producer of Shellcast is Jackie Parker, communications manager.
Listen here or wherever you get your podcasts.
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2201 Second Street, Suite 600
Fort Myers, Florida 33901
Toll Free 800.237.6444 | Local 239.338.3500
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