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The Lee County Visitor & Convention Bureau’s weekly newsletter is your resource for news and best practices to help you navigate COVID-19 in the days and weeks ahead.
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LeeCares
Lee County Government is investing $57.5 million in Human & Business Services to provide immediate assistance for individuals, families and businesses. Funds are available through the Coronavirus Aid, Relief, and Economic Security (CARES) Act federal stimulus package.
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Vacation Rental Update
The Board of County Commissioners approved a plan to reopen vacation rentals pending approval from the State of Florida.
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Lee County to open more Parks & Recreation sites and amenities
Because of continued voluntary compliance and the community’s greater awareness for Centers for Disease Control guidelines, the county announced the re-opening of pools, playgrounds, pavilions, courts, multi-purpose fields (soccer/lacrosse/football), fishing piers and splash pads beginning Friday, May 22. Staff will be onsite to help encourage following the CDC guidelines, including social distancing.
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Drive-thru testing sites in Lee County
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Lee County updates Take the Pledge campaign
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VCB hosts annual Hurricane Workshop
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Join us for the 2020 Lee County VCB Annual Tourism Hurricane Workshop at 9 a.m. Thursday, May 21. Learn the new normal for this year's hurricane season. See what conditions exist that have meteorologists predicting a busy storm season. If you have questions, please contact Pam Brown or call 239-533-6709.
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Songs from the Sofa concert stays in tune with virtual performance by Sam James
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MudBugs Cajun Kitchen donates $25,000 to SanCap Cares
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Last week, Ron Rice, owner of MudBugs Cajun Kitchen, donated $25,000 to SanCap Cares, an organization that supports the Golisano Children’s Hospital of Southwest Florida. Rice, began raising funds from food, drink, merchandise, tips and gift cards at his Sanibel restaurant as soon as dining rooms closed and take-out service opened for business. The support of the hospital is very important to the Rice family who have a son who has required critical medical care. The donation comes at a critical time as SanCap Cares was forced to postpone its 20th anniversary fundraiser due to the pandemic.
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Putting Guests First with Dr. Nicole King-Smith
and Jason Glasscock
You may be asking yourself what do your business operations look like post COVID-19? How will your customer experience make guests, and the staff who take care of them, feel comfortable, confident and protected?
Recent trends show that customer confidence is gained when properties and other businesses focus efforts on hygiene and cleaning protocols. Here are five things to consider when building consumer confidence, all while protecting your guests and staff:
- Safety is a top concern and guests want to know what they can expect. One way to do that is by keeping them informed through emails that detail brand promises and safety plans.
- Your website or app can provide guests with educational tips and tools on what they will need when traveling to the destination so they can have a great experience, with little surprises.
- Review your check-in/out procedure – is remote check-in/out an option?
- Provide signage guidelines for social distancing in public areas, such as restaurants, corridors and lounge areas.
- Ensure there is a detailed method to control how guests can, and should, make safe use of leisure facilities, pools, gyms and spas.
Check out our "Best Practices" section below for more information.
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Lee County VCB Road to Recovery Webinar Aired on Friday, May 15 The Lee County Visitor & Convention Bureau (VCB) shared its four-phased recovery strategy, Wait. Ready. Set. Go., that included tactics such as paid search and paid social media, observing certain indicators, like traveler sentiment, website traffic, search volume, STR data and more. Additionally, the VCB partnered with Visit Sarasota to conduct its own traveler sentiment research and shared initial findings on consumer confidence.
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The Southwest Florida Chapter of FPRA - June Seminar 11 a.m. - 1 p.m., Tuesday, June 9 Hear from a virtual panel of local businesses who have responded and adapted to the COVID-19 pandemic. Discussion will include creative and out-of-the-box accommodations they have made to continue serving their clients and support their community. Zoom meeting details to follow.
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